From an early stage, ispo has taken great pride in supporting newcomers and visions. To reduce a tradeshow to its essence, it is all about innovation. Consumer behavior encourages this focus and demands for a never-ending supply of new products, brands and ideas. To reduce the gap between less-known brands and retailers, ispo established several newcomer platforms integrated in the individual tradeshow segments.
- BrandNew: World’s largest start-up competition for the sporting goods industry - NewBiz: Former BrandNew participants on their way to success - ispo Newcomers: innovative, young or little-known unknown brands with fresh ideas and products - Wearable Technologies: Sport meets new technology
ispo BrandNew Awards – And the winners are...
The winners are announced, so, raise the curtains for the 18th ispo BrandNew Awards presented by Thermo°Cool™. In November, the international jury met in Munich to find out who the winners and finalists of the largest newcomer competition in the sports indutry would be.
Young
brands from all fields of the sports industry present their products at the
ispo BrandNew Awards but only the best will receive a free booth at ispo in the
sought-after ispo BrandNew area located at ski_ispo in hall B3 this time.With 283 applications from 22 countries, more young
brands then ever applied for the Awards but only 8 winners and 40 finalists
could be announced by the jury. Loking
at the submissions, the most obvious trend id the abundance of training tools
and of products with wheels. Are there some BrandNew waves rolling in? Please
find more information about this year's winners and finalists and their
outstanding innovations and products on www.ispo-brandnew.com.
ispo Best Ager Gallery: Sample Shop, Fashion Show and Top Brands
For the fourth time ispo winter presents the ”ispo Best Ager Gallery” marketplace. A 225 square meter exhibition platform takes the Best Ager segment to a new level. The project involves the setup of a sample shop according to criteria that have already proved themselves in other sectors. The sample shop also offers the perfect environment for exhibitors pioneering this growth market with their products. The scheduled Best Ager fashion show is an appealing innovation.
The new styles enter the catwalk with fresh and
vibrant colors instead of old and gray looks. Additionally, the
supporting program will offer panel discussions with experts from
other business sectors, who will speak about their experiences in this
segment.
As a unique and centralized information platform on the topic of
Best Ager in sports, the Gallery offers industry experts and media
representatives a comprehensive overview of the current and future
market situation. Why not use the opportunity to present your
product range in an appropriate environment? Extensive communications
measures guarantee maximum distribution. Registration
deadline is October 15, 2008.
The Wearable Technologies Show presented by ispo offers a unique stage for marketing new technologies in the sport and lifestyle sector. Be it heatable clothing, activity monitoring, an electronic boxing panel or innovative bonding - WT provides comprehensive insight into sensors for analysing bodily functions, integrated communication and entertainment solutions, as well as intelligent materials.
For
example, Miles Fashion and Pensonic will be presenting heatable jackets,
gloves, sleeping bags and kidney warmers, the Swiss research institute CSEM is
introducing an activity monitoring device for everyday use, Sonim presents the
world’s toughest mobile phones, Baybox will display a Media-Jacket, the
Bluetooth SIG introduces a new low energy data transfer standard which is
especially suitable for sports and fitness applications, Atlantik Elektronik is
represented by ePunch, their electronic boxing panel that can measure the power
of impact, punches landed and heartbeat, SportsCurve is introducing the
smallest GPS/GPRS-Tracker on the market with down to the second positioning
capabilities and Bemis is presenting their new Bonding technology which was
used in the Beijing Olympic Games in the form of the Speedo LZR Razer and
yielded sensational results.
In
parallel, the third Wearable Technologies Conference will take place on
February 2 in Hotel Dorint Novotel Messe München with a strong focus on the
topics of monitoring, integrated power supply and design. Registration
at: www.wearable-technologies-conference.de
The
successful Wearable Technologies exhibition concept also premiers at ispo china
from February 19th to 21st 2009 in Beijing. Register
now: the Wearable Technologies Show offers an attractive joint exhibition stand
with wide-ranging marketing services. >> application form WT ispochina 09
