• modification of ispo access (registration) system
• improved of visitor statistics evaluation

This exciting initiative will focus on new registration system which is being launched at ispo winter 2009, being held from February 1st to the 4th, at the New Munich Trade Fair Center. In addition to the new booking process and pricing structure, the system will enable to show organizers to generate even more accurate numbers on trade visitor frequency and quality at what is the world’s largest sport and sportstyle trade show. Personalization of all access passes, including those issued to exhibitors will allow Messe München GmbH’s registration team to generate accurate retracking scans of booth visitors to highlight return attendances. The new system will also reduce the possibility of visitors registering with exhibitor tickets, and therefore avoid incorrect retail statistics.


Following simple online registration of personal data, access passes for exhibitors and visitors can be ordered at the ispo website, following which a confirmation voucher will be issued by email. On presentation of the voucher at scanner locations at the trade show entrances the tickets will be printed tickets will no longer be mailed out although they can still be purchased at the box office on arrival at ispo.
 
The new pricing system will take into account online and box office sales and in order to attract more visitors and to encourage repeat visits, tickets ordered online will be sold at a very attractive discounted rate. Those who pre-purchase their access pass online can do so for just 10 Euro for a day ticket, while the same ticket will cost 40 Euro if purchased on the day of the visit. 
 
Exhibitors wishing to invite their trade customers to ispo, will now be able to do so with the help of a Visitor Voucher/ E-Visitor Voucher. The former “guest pass” is only 10 Euro and will becharged to the exhibitor only if the voucher is actually redeemed. In addition, ispo is able to provide exhibitors with an E-Visitor Kit to help promote their attendance at the show to their retail contacts. This easy to email information includes a range of visitor information, show highlights,  Munich guides and advice on  travel alternatives.
 
Exhibitors will also receive considerable discounts when planning their booth personnel in advance: the cost for a full event pass for each additional staff member not already included in the booth price (depending on booth size) is 35 Euro if purchased online, or 60 Euro per person, if purchased at the event. To offer exhibitors an attractive option for a day at the show, the day ticket for exhibitors has been re-activated and is obtainable online for a charge of 15 Euro.
A detailed listing of the new pricing structure is available at www.ispo.com
 
 
 
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These positive visitor and exhibitor numbers are partially a result of the custom-tailored trade show concept of ispo winter. Each community holds its own, authentic side events, and thus generates a unique and individual atmosphere. The event encompasses the following segments: board_ispo (A1-A3), ispovision (A4), ski_ispo (B3/B5), sportstyle_ispo (B1/B2), performance_ispo (C3/C4), and SSE (C1/C2).  outdoor_ispo in its entirety will cover halls A5/A6 and B5/B6, and is directly accessible via the East entrance.  
 
ispo winter, the leading trade fair for sports equipment and fashion, is focused on bringing industry-related issues into the public spotlight and generating vital attention. In addition to symposiums, workshops, and seminars, ispo winter also publishes representative studies. Furthermore, the most innovative products are frequently honored with awards, such as the Eco Responsibility Award, highlighting the key issues of sustainability, ecology, and environmental awareness.  
 
Thanks to a keen sense for trends and developments, and the ongoing ambition to find and present the latest innovations, all indications point to another success for ispo winter 09. Tobias Gröber, Business Unit Leader, has reasons to be pleased: “We are really excited about the status of registrations. It is an indication for the future and validates our concept and acceptance throughout the market.”  
 
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Hefter’s  trade show and event business experience is not just a result of his time with ispo. He gained valuable know-how during his work at the M,O,C, Munich Order Center, from 2004 to 2007. As Project and Sales Manager of the sports and footwear order center he was responsible for the key accounts, as well as quality control and strategic development. One of his successes includes increasing the occupancy of the rental spaces to full capacity. 
 
Reporting directly to Tobias Gröber, head of the B2B-Consumer Goods business unit of Messe München,, Hefter has already begun working in his new position. The 38-year-old business economist replaced Stefan Reschke, who recently moved to Vienna to act as General Manager of MMI Messe München’s International/Regional Office for Central and Eastern Europe
 
Manfred Wutzlhofer, Chairman & CEO of Messe München GmbH: “We are pleased that Markus Hefter accepted the position of ispo Exhibition Group Director. Thanks to his efforts we were able to considerably strengthen the ispo’s Outdoor segment, and we are convinced that he also will be able to further strengthen the ispo’s position as the leading trade exposition for the sporting goods industry.”

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